Glossary

The words your dashboard throws at you.

Every metric that matters to a store, defined in plain English — each with a little interactive figure so it actually sticks.

AOV ·LTV ·CAC ·ROAS ·Conversion rate ·Gross margin ·COGS ·GMV ·Cart abandonment ·Repeat purchase rate ·Chargeback ·RTO ·SKU ·CTR ·CPC ·CPM ·CRO ·SEO ·PDP ·PLP ·Add-to-cart rate ·UPT ·BXGY ·BFCM ·Out of stock ·BOPIS ·3PL ·DTC ·MSRP & MAP ·MoM & YoY ·VAT & GST